Boise is home to a thriving online flower retailer

Boise is home to a thriving online flower retailer

Stories inside Idaho small businesses

FiftyFlowers, which celebrates its 20th anniversary this year, has blossomed into one of the leading online flower retailers in the United States.

With an office and flower arranging facility on the Boise Bench off Vista Ave., FiftyFlowers offers the largest and most diverse selection of fresh flowers available online, according to its founder and CEO Liza Roeser.

“We’ve mastered the journey of transporting flowers directly from the farm to your arms, thanks to our farm quality control, shipping and operations excellence, and our award-winning customer service team,” Roser said.

Fifty Flower Farms

FiftyFlowers arranges and ships flowers to thousands of American customers from its office in Boise. Photo courtesy: Fifty Flowers.

In 2003, Roser says she saw an opportunity to ship flowers wholesale from farms around the world to the United States. Today, the company produces its flowers from more than 300 farms around the world.

“These farms are located in countries like Colombia, Ecuador, the Netherlands and California,” Rosser said. “The specific plantings we import vary depending on the season and the flower you are interested in.”

FiftyFlowers first sends seeds to its partner farms where they are grown and picked, then sent to a packing facility in Boise where the flowers are sorted, arranged and sent to customers across the United States – including Hawaii and Alaska.

“We work directly with flower farms around the world, to ensure that flowers are grown and harvested in an environmentally friendly way,” Roser said. “By reducing waste and using sustainable farming methods, FiftyFlowers promotes environmental responsibility in the flower industry.”

It blooms for any occasion

On its website, customers can choose from more than 3,000 types of flowers that can be purchased in bulk boxes, combo boxes, or pre-arranged arrangements.

“Our customers use our flowers for a variety of occasions, including weddings, birthdays, anniversaries and other special occasions,” she said.

In addition to flowers, FiftyFlowers also sells flower arranging supplies and tools.

“We also offer a variety of flower arrangements perfect for everyday gifts.”

How it works

“FiftyFlowers understands the importance of convenience in today’s fast-paced world,” she said. “Our online platform allows customers to conveniently browse and order flowers from the comfort of their homes, while ensuring secure transactions and reliable delivery.”

On its website, customers can choose a specific time and date to have their flowers delivered. For weddings and other events, this tool ensures that the flowers arrive fresh for the event.

“Because every flower is different, determining the right delivery date can be difficult. That’s why our team of human experts will personally review each order to ensure you’ve chosen the right dates to perfect your flower,” its website notes at checkout.

For more information about FiftyFlowers, and to follow its 20th anniversary celebrations, you can follow its Instagram page here.

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