Dahlias are thriving at Stone Bank Flower Co. | Waukesha Corporation Business News

Dahlias are thriving at Stone Bank Flower Co.  |  Waukesha Corporation Business News

MERTON TOWNSHIP — On a 10-acre plot of land here, dahlias are grown and distributed across the country by Stonebank Flower Company owner Stephanie Wichner-Schubert and her husband, Josh. The couple bought the land in 2021 and quickly began using it to grow dahlias.

“We love dahlias because there is so much variety,” Wichner-Schubert said. “The more you cut, the more you produce. They last all summer and the plant will continue to produce flowers until the first frost.”

Wichner-Schubert said her company is committed to producing the best flowers with an emphasis on quality and sustainable practices.

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“We want to revitalize the soil and the land,” Wichner-Schubert said. “I have a passion for nature and care deeply about every aspect of our business, from selecting the perfect seed varieties to caring for each plant with meticulous attention.”

Stone Bank Flower Co., Ltd. It’s not a certified organic company, but Wichner Schubert said they don’t use pesticides and make a naturally derived soil mix to avoid harsh chemicals.

Dahlias grow from a rootstock called a “tuber” into a wide variety of flowers valuable to growers across the country. They sold the tubers to people as far away as Alaska, Wichner-Schubert said.

“Our vendors sell their tubers in minutes,” Wichner-Schubert said. “There’s a lot of profitability in dahlias because they grow so big every year. They’re a profitable plant at the end of the tube and the flower end.”

Flowers are grown on a one-acre portion of the property and 6 acres are planted as landscaped meadows, Wichner-Schubert said.

“It was amazing the amount of wildlife that visited our property last year,” Wichner-Schubert said.

Dahlia tubers should be dug up at the end of each year and stored in a climate-controlled area until they go dormant. The plan all along was to diversify their plants, and this year they started growing annuals on the property.

They will primarily sell tubers in June and will begin selling their annuals in July at the Oconomowoc Farmers Market.

Since Wichner-Schubert and her husband moved to the property to be closer to their family, they have increased their quantity of tubers and will have more than 3,000 clumps by the end of this growing season.

“We have spent the last two years making a high-quality product,” Fechner-Schubert said. “Every year we look for new opportunities and try to grow organically with the demands and needs of the region.”

The business has been a lucrative side hustle for the couple, as Wischner Schubert has a background in architecture and design and said she brings those aspects to the business. They have been selling their tubers mainly via a social media page as well as their website.

“We were trying to prove the value of (dahlias) through Instagram,” Wechner-Schubert said.

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