EW Group, a strategic family holding company based in Germany, has signed an agreement to acquire Planasa Group from international private equity firm Cinven and Spanish family office Label Investments.

Planassa is a breeder and promoter of next-generation berry varieties, including blueberries, raspberries, strawberries, and blackberries, as well as other vegetable varieties, such as garlic, asparagus, and avocado.

Headquartered in Navarra, Spain, the company has breeding and nursery operations in several locations, supplying customers in more than 25 countries. “The acquisition of Planasa will be a milestone for our family group, as it allows us to strategically expand our breeding activities in the field of plant breeding,” says Dirk Weisjohann, from EW Group. “EW Group has been looking for such an opportunity for years. We are convinced that Planasa, with its varieties Its pioneering innovative genetics, its highly qualified and dedicated management team, and its unique global footprint are an ideal platform for the EW Group’s expansion into fruit and vegetable breeding.

His brother, Jan Wesjohann, adds: “The global berry market is one of the fastest growing sectors of the fruit and vegetable industry. Our family is pleased that with Planasa, we will have the opportunity to enter this attractive market segment. We are committed to contributing to the sustainable growth of the global berry and vegetable industries by supporting investment Strong in the breeding and nursery capabilities of Planassa.

“Cinven has successfully driven strong growth at Planasa by investing in the core business, expanding globally, significantly growing R&D, and attracting a first-class management team,” said Thilo Sutter, Partner at Cinven. “We have worked with management to transform Planasa from a founder-led company “To a leading global agricultural technology player. We are very proud of the success that Planasa has achieved. Planasa is well positioned to maintain its positive trajectory, and we wish the company success in its next phase of growth.”

Michael Brinkmann, CEO of Planasa, commented: “The Planasa management team is delighted to become part of the EW Group. Being associated with a respected and long-standing family group with a proven track record of developing leaders in global genetics through strong investment in R&D is news.” Excellent for Planasa’s customers, partners and employees. We look forward to working closely with our new owners and are confident that this partnership will enable us to bring Planasa’s breeding activities to a higher level. Let me also take this opportunity to express my gratitude to our existing shareholders, Cinven and Blue Label Capital , for their unwavering trust and support over the past years. Thanks to their financial support and strategic perspective, Planasa has grown to the position it occupies today.

for more information:
Email: pcrespo@planasa.com

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