Fan favorites for the ICC Cricket World Cup final: Nariyal and Pooja flowers
When the Men in Blue took on Australia in a thrilling ICC Men’s Cricket World Cup final in Ahmedabad on Sunday, orders on express delivery platforms reflected the vibrant mood of the nation.
People can’t limit themselves to overeating the obvious junk food necessary to survive nail-biting. Many sought coconuts and flowers to complete their prayers.
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“Someone from Thane just ordered 51 narayal!!! If it comes to the finals, the World Cup will come home for real,” Swiggy posted on X.
The social media platform was full of delivery app founders sharing their insights into the growing spike in demand as the evening wore on.
“I see an interesting demand pattern,” Albender Dhindsa, founder of Blinkit, one of the largest local delivery companies, wrote on X. “The order rate decreases over a period of time and then rises again during ads.
Sharing a graphic, he added: “Notice the sharp drop in the demand rate at the time of the toss and the first ball of the match…”
Dhindsa also posted an infographic on the increase in fan t-shirt sales. “Working with adidas this World Cup season was a good decision. I would love for us to be able to help a lot of fans watch the World Cup in their Indian team’s fan jersey. Especially today for #INDvsAUS,” he said, as the graph indicates a significant rise in jersey sales. For the big match on Sunday after the semi-final match between India and New Zealand.
Dhindsa also revealed that chip orders always peak on days when India plays. Posted in the middle of India’s first innings batting, he claimed: “Currently on track to set a new all-time high for chip sales.”
Companies attracted customers with free offers. Grocery delivery platform Zepto has offered free ThumsUp for orders above Rs 299, while Zomato has promised that “when India wins the World Cup, 10 random people who like this tweet will get a free dinner.”
“Live up to the startup cliché of burning cash by giving away free Thums Up today. We couldn’t help ourselves,” wrote Adit Palicha, co-founder and CEO of Zepto.
“Serious hype at Zepto right now. We’ve already handed out over 100,000 cans of ThumsUp for free and the game hasn’t even started yet,” he later posted on X.
Palesha also drew attention to the unique trend.
“India’s religious side is kicking in! Puja flower sales are at an all-time high today compared to a normal Sunday. We thought it was because of Chhath Puja, but there has been a huge spike since the match started,” he wrote on X around 5pm.
“Consumers were quick to start placing their orders in the early evening before the World Cup final got to the thrilling moments. Pizza and burgers emerged as easy-to-watch favorites while the ever-present biryani, thali, kachori and kebabs became easy-going as the match heats up. Even the classics Game day favorites like garlic bread, cold drinks, Chinese fried rice, noodles and North Indian delicacies like curry with roti have seen a spike in demand.“We are delighted to satisfy cravings and take cricket fever to an extraordinary level,” a Swiggy spokesperson said on Sunday evening.
(tags for translation)World Cup Finals