Perfumes possess strong associative properties. They can transport us to distant memories, create nostalgia, soothe our nerves, and even energize us for the day ahead. Research has shown that lavender has calming and soothing properties, peppermint is refreshing and invigorating and helps improve mental clarity, while citrus scents such as lemon, orange and grapefruit reduce feelings of fatigue and increase alertness. “Everything you experience has an incredible impact on your well-being and emotions,” says Maurice Joosten, a Berlin-based perfumer who focuses on the “architecture of scent.”

Here are a selection of brands that can keep your home fragrant and festive.

VIDA, Mumbai

Launched in 2018 as an exquisite luxury fragrance house created by Dhruv Kohli and Subani Seth, Veeda focuses on handcrafted “Bombay luxury”. “Luxury in Bombay has different meanings to its very diverse population. We create a range of fragrances, from elegant and contemporary to sensual and traditional, to appeal to the diverse range of people who inhabit this wonderful city,” says Kohli.

Veeda offers a variety of reed diffusers, room sprays, glass and tin candles, and car sachets, in fragrances such as aquatic, citrus/fruity, floral, gourmand, and oriental/woody. “All our fragrances are manufactured using the finest ingredients sourced from different regions of India and the world. Every product is manufactured at our own manufacturing unit and we retail in 400 stores globally,” says Seth. Prices of the perfumes range from ₹750 to 10,000 pounds.

“Our fragrances involve a four-step mixing process, much like baking a cake. At present, we offer 23 fragrances and try to launch new launches regularly. A few of our tried and tested bestsellers are Lily Black Orchid, Bulgarian,” says Kohli. Lavender, Fresh Mogra, and Bombay Orange Bourbon.”

Rosemoor, Gurugram

Founded in 2007, Rosemoore is an English fragrance brand brought to India by Renaissance Creations. Rosemoore’s product range is ‘luxury yet affordable’, offering a diverse range that caters to the vast Indian customer base.

Riddhima Kansal, Director, Rosemoore, says the company’s exclusive fragrances and premium fragrance products are designed to suit all environments, be it homes, offices, spas or malls. “We have five main categories of fragrances: floral, fruity, spicy, citrus and woody,” she says, adding that the luxury home fragrance range, including scented candles and diffusers, makes the perfect choice for homeowners and gift options during the holidays. season.

“From beautifully designed scented pots to elegant scented wooden balls and scented burner oil, this collection of festive themed decorations and accessories can take your holiday decor to the next level and create the perfect ambiance,” says Kansal, adding that the Rosemoore collection is priced between INR 150 and INR 4,890.

The brand reflects influences from around the world, offering a blend of unique fragrances that instantly create a warm and inviting ambiance in any setting. “Blue lavender to calm and eucalyptus and lemon kaffir to energize,” Kansal suggests.

Nayana, New Delhi

Nishita Labru, founder of Niana, believes that fragrance can transform any space and “undoubtedly contributes to creating a warm and inviting atmosphere at home.” “Scents should blend seamlessly from room to room. Fragrance plays an essential role in how an individual feels inside their home and has a direct impact on guests as well,” she says.

Her luxury home fragrance brand offers a range of scented soy candles, reed diffusers, sachets and room sprays. “We are known for our unique range of fragrances, and our scents are subtle, evocative and eclectic. Niana seeks to awaken your senses, bringing your life and home to a deep sense of joy, serenity and illumination,” says Labro.

The best-selling products are Mogra, Mandarin Lime, Bamboo Grove, Cool Fresh, Wild Rose and Oudh, says the founder. “Our prices range from $685 for travel tin candles to $5,525 for gift sets. Soy candles are priced at INR 925 and reed diffusers are priced at INR 1,450,” she says.

An interesting offering is Poofume, which is a pre- and post-toilet spray. “The combination of citrus, musk and sandalwood creates a shield and prevents any bad bathroom odor by simply spraying it on the toilet bowl. Poofume is an essential for all bathrooms!” says Labro.

Armatware, Varanasi

Shraddha Sareen, who started Armatwear in 2017 from a small room in her house with “an electric stove, old utensils, a piece of soy wax, my favorite perfume (lavender buds), and cotton wicks from my grandmother’s sewing closet,” has come a long way.

She now offers a selection of candles and fragrances inspired by the sights and scents of her surroundings, and is keen to keep her collection sustainable. “We recently introduced a new container called The Victorian Jar which has antique metalwork around the etched glass and can be reused once the candle has burned out,” she says.

Sareen loves “working with wood” and has created rustic containers and rotating lids. “The white wooden container comes in a new fragrance called The Oak Room that smells like earth,” she says.

She lists her best-selling books: Smelling Old Books, which creates a feeling of calm and positivity; The ghats of Banaras, in fragrances reminiscent of Banaras such as rose, mogra and agarwood; Wooden Oak Candles and Wooden Pumpkin Candles, both in rustic, reusable containers. The price of the Armatuer set ranges between INR 400 and INR 2,500.

Armatuer also offers fragrance tablets that contain eight times the fragrance content of the candle. “It helps diffuse the fragrance optimally in enclosed spaces like wardrobes and drawers,” she says.

Maifa, Bengaluru

Launched by Ramesh Flowers India (P) Ltd, a leading manufacturer of home fragrance products since 1982, Maeva offers a range of fragrance products. The idea behind Maeva is to create “a collection of mementos of scent and sound, of warmth, of small victories, of language and travel, of kindness and courage, of love and its manifestations.”

The brand offers a range of candles – monogrammed ones, shot glasses, cupcakes, globes, colored candles, taper candles, pillar candles, clear glass candles, metallic fruit candles, lanterns, and more. A range of floral displays promise to freshen the air and make spaces more beautiful: potpourri, dried flower bouquets, wreaths, table decor and floral frames.

Other options include aromatherapy kits, mood lifters, essential oils, diffusers, incense sticks, and interesting smudge packs that bring back the ancient practice of burning to remove negative energy. This holiday season, Maeva also offers dry torans, floral threads, rangoli mats, napkin rings and candle holders. All products are priced above 399 SAR.

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