The grower produces a rare white variety of houseplant poinsettia
Bridge Farm Group, based in Spalding, Lincolnshire, is one of the UK’s largest poinsettia growers and now grows more than a million flowers a year as a result of their growing popularity.
They have increased their supply of poinsettias to the Tesco supermarket chain by nearly 1,000% in the past five years, replacing the Dutch as the main supplier.
Alaskan poinsettias alongside their traditional counterparts (Joe Giddens/PA)PA Wire / PA Photos – Joe Giddens
This year, Bridge Farm Group planted an Alaskan white poinsettia that originates from Sabaudia, a town 100 kilometers (62 miles) south of Rome in Italy.
David Brown, managing director of Bridge Farm Group, said he was “excited to see how popular eggs have become with shoppers this year.”
“There are more than 100 different types of poinsettias in shades of red, pink, white, yellow, orange, purple and even multi-colored, so we will be excited to see how popular the white types are with shoppers this year.” He said.
Poinsettias originated in Mexico where they originally grew as weeds.
They got the name “Poinsettia” after Joel Roberts Poinsett who was a US representative to Mexico and an enthusiastic botanist.
Monica Dratoica inspects a crop of new ‘Alaska’ white poinsettias at Bridge Farm Group in Spalding, Lincolnshire. (Joe Giddens/PA)
It was successfully grown in the United States during the early 1900s by a German immigrant named Albert Ecke.
Later generations of the Icke family successfully marketed the poinsettia as a Christmas-themed plant during the second half of the 20th century, and it is now widely associated with festive cheer.
Vicky Lanson, Tesco plant buyer, said: “Over the past few decades, poinsettias have established themselves as the number one gift flower during the festive season and are as much a symbol of the beginning of Christmas as mince pies.
“This year, for the first time ever, we will have White Alaska which we believe will create a real ‘wow’ factor with shoppers.”
Bridge Farm Group is one of the UK’s largest poinsettia producers and now grows more than a million flowers a year (Joe Giddens/PA)
Poinsettia season is one of the shortest seasons for houseplants, remaining in stores for about eight weeks – from the end of October until the end of December.
The white poinsettias will go on sale in Tesco stores across the UK from Friday 8 December and cost £12 each.
(tags for translation)Flowers